A design that breaks typographic rules

There are understood "rules" in all disciplines of graphic design. In typography, there are widely accepted practices for the leading of lines, the kerning of individual characters, how and where lines of type should break, and so on. This example shows how you can base a design on defying those rules. Designer Miguel Ripoll demonstrates his keen understanding of type by transforming headlines and subheads into word illustrations.

Breaking typesetting rules...
Here > http://spanish-portuguese.berkeley.edu/

Ripoll's portfolio...
Here > http://www.miguelripoll.com/#